When people talk about Apple and Samsung, the lazy narrative is to say that Apple makes the most money, but Samsung makes the most devices. According to Strategy Analytics, however, that story may no longer actually be the case. In its latest look at the state of the industry, Apple and Samsung both shipped an estimated 74.5 million devices in the last three months of 2014, making them joint first in the shipments race. Of course, this was the first period where both the iPhone 6 and 6 Plus were made available, but even still, those are some hefty numbers.
Overall, the smartphone market is believed to have increased to a record 380.1 million devices in the fourth quarter of 2014, but Samsung wasn’t benefiting from it. In fact, by these numbers, the company has seen its market share slide from 30 percent at the end of 2013 to just 20 percent now. The report talks about how Apple is eating the company’s lunch at the high-end, Huawei in the middle and Xiaomi, amongst others, at the bottom. The report also suggests that if Samsung wants to stem the flow of blood from its veins, it should try and buy some companies like BlackBerry. Sitting pretty in third place, meanwhile, is Lenovo – now that it’s successfully bought Motorola – while Huawei sits in fourth spot thanks, in part, to its efforts in China and Africa.